Learn Digital Marketing with Free TikTok Courses
With the popularity of the internet and social media, traditional marketing has shifted towards digital marketing. Learning about digital marketing has become a necessity to be updated, have an online presence and create online effective campaigns.
In January 2023, Tiktok launched its new free virtual platform to empower brands and agencies to use and boost their TikTok accounts with digital marketing.
What is TikTok Academy?
Become a Digital Marketing Expert with TikTok
TikTok Academy is an education and training platform created by the popular short video app, TikTok. The platform offers free courses, tutorials and resources to help brands and agencies improve their presence on the platform and maximize the impact of their videos. TikTok Academy focuses on teaching skills and strategies for creating and promoting content on TikTok.
We want all brands to get the most out of every campaign on TikTok, so the key is to ensure that advertisers around the world can use the platform with confidence. That’s why we’ve launched TikTok Academy, which will allow brands and agencies to get the most out of TikTok. The TikTok Academy is designed to educate advertisers through a gamified journey full of interactive and engaging experiences… “.
Trevor Johnson, Marketing Director of TikTok’s Global Business EUI
Free TikTok Courses
Become a TikTok Marketing Expert
TikTok courses aim to provide solid learning opportunities to become a TikTok marketing expert. The courses provide the essential knowledge to promote and position brands.
The platform, TikTok Academy, stands out for having an interactive learning format, in which you earn points for each course you finish. This format invites you to keep learning and level up like a game.
The platform was launched in January 2023 and these are the most viewed courses so far:
E-commerce & creativity with TikTok
Learn how to develop strategies to sell your products online and create shopping ads.
Development of strategies that generate engagement
Learn how to develop SEO and SEM strategies to create an online presence on the platform.
Partnership with creators & communities
Create and develop collaborations with content creators and the TikTok community to build credibility and trust.
The shopping funnel
Learn how to develop a successful word-of-mouth campaign on TikTok, the new formula for selling online.
Small Business
A new course to enhance brand presence for small businesses.
Best online platforms with free Digital Marketing Courses
Learn Digital Marketing with Facebook
Facebook’s Digital Marketing courses have different programs, courses and free certifications that will help you improve your skills and get the most out of its tools such as: Facebook, Instagram and Whatsapp.
The best free e-commerce courses on Google
Learn e-commerce with free Google courses, the tools and guides will help you improve your skills and get the most out of its tools such as: Google Ads, Google Analytics, Google My Business, among others.
Boost your career by learning about Digital Marketing
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MBA Digital Marketing | Focused in the development of strategies based on consumer journey analysis with +10 years of experience creating a connection system that maximizes the experience at each of the contact points, increasing engagement and user consideration. Entrepreneur, passionate about digital marketing with business vision focused on performance.
